10 Tips To Help You Pack More Power Into Your Business Writing

1. Before you write anything down define not what you want to say, but what your message must achieve. Keep that firmly in focus at all times and use it as the main goal for everything you write. Ask yourself "does this concept/approach /clever headline/earnest mission statement/ really help the message achieve its objectives?" If the honest answer is no, alter it or rethink it completely.

2. Identify your target audience and get to know them very well. No matter how beautifully structured your message is if it doesn't take into account the real circumstances and needs of the audience, it won't work. Align your message's objectives with these circumstances and needs.

3. Study the media you'll be using; be aware of how people will receive your message and where your message will be competing for their attention, use your common sense and creativity to make it stand out in the crowd. (Or if the crowd's too big, reconsider the choice of media if that's within your power.)

4. Now develop your message based on these issues, and add in the final magic ingredient ? "what's in it for them?" Successful business messages are always based on benefits for the target audience - either actual or implied. Ensure you know the difference between features and benefits, and how to convert features into benefits.

5. Research the way your target audience speak and communicate, and phrase your message in their language - which may not necessarily be yours. Avoid corporate pomposity and unnecessary jargon. Talk to "you," not some vague third party, and keep your English as simple as possible, especially when your message is going to people who originate from other cultures.

6. Traditional grammar and even spelling mostly have been thrown out of the window. However there are still a few grammar rules you need to follow if you don't want your message to look amateurish. Your knowledge of the audience and how they communicate will dictate your writing style to a large extent. Don't let catchwords, "internet-speak," emoticons, etc. obscure your message or its benefits.

7. Time pressures and the influence of the internet have made us into a world of browsers, even when we're reading brochures and other print. Unless it's very short organise your offline text so readers who are browsing get the key points very easily. Always separate technical detail and other lengthy data from the main text so readers aren't obliged to plod through it unless they want to.

8. Never be tempted to transplant text written for print into an online environment. Online text is as different from offline text as a PC screen is from paper. Because reading from screens is so unfriendly, online text must be very short and crisp and must make it extremely easy for readers to absorb the key points. Don't let web designers talk you into flamboyant graphics that could inadvertently swamp your message.

9. When you give a speech, make sure you write it for yourself and your natural way of speaking - not your (or someone else's) idea of how an important business person should speak in public. Use a tape recorder to get an objective view of your voice, style, weaknesses and strengths. Keep sentences short with only one idea in each. Avoid telling jokes unless you're naturally funny. And rehearse, rehearse, rehearse.

10. If you think you may be out of your depth with a business writing project (e.g. a TV commercial, major direct marketing campaign, complex video or business theatre script) you're probably right - so call in a professional writer. Don't risk embarrassing yourself or your organisation with an attempt that's amateurish - there's no shame in admitting you can't be an expert at everything!


By Canadian-born Suzan St Maur

Recipe for a Style Guide

Wired Online has recently announced its plans to drop capitalization in internet, web, and net, but Wired Magazine continues to capitalize these words. Which should you do? For the most part, it's up to you. To ensure consistency on such tricky words, most editors will have a style guide.

This kind of style is the way you present yourself in words as well as the mechanics of words. Style addresses physical and editorial conventions.

If you don't have the luxury of creating one, there are a few excellent resources for your use. The AP Style Guide and Chicago Manual of Style are the bibles for many editors. When you need to cite another source, use the MLA Handbook or Columbia Guide to Online Style for the rules. Just want a simple, small book you can carry with you? Strunk & White's Elements of Style is a winner.

Be warned that none of the cookbooks has a reference to words like "e-mail" and don't resolve all the issues you may encounter. In this case, you could refer to Microsoft Manual of Style for Technical Publications. Here's what it says about E- words:

"In general, avoid forming new words with 'e-' (for electronic) unless you know your audience will understand. Some words that may be appropriate in certain circumstances are 'e-commerce' and 'e-money.' 'E-mail' and 'e-form' are acceptable. Use lowercase and always hyphenate for clarity."

Here's where creating your own recipe comes in. You can use a few other recipes and throw in your own modifications to come up with what best fits your tastes. Of course, we want to keep our readers in mind when creating the guide.

Start by thinking about the topics you write about. If it is high tech, then it helps to explore all the terms along with the spelling, punctuation, and capitalization. Check out the Jargon File, the online version of The New Hacker's Dictionary or Writing for Multimedia's Terminology. If you're in another field, then you'll want to explorer for a similar resource. BBC News has a radio style guide and the GuardianUnlimited Style Guide is for writers and editors. Example of style guides for building Web sites include Lynch and Horton's Web Style Guide and New York Public Library's NYPL:Style Guide. For those in medicine, University of Washington presents the most frequently used entries from the AMA Style Guide.

The next ingredient to tackle is physical conventions. For instance, when starting a new paragraph, do you indent or use a double hard return? What font size, face, and style will you use for titles? Will the titles be capitalized or in sentence case? This is similar to a cookbook. All the recipes are formatted the same way. Even CSS (Cascading Style Sheets) is a recipe since it ensures formatting consistency.

Once you make the tough decisions, the easy part comes next. You throw all the selected ingredients into one pan, or in this case, one document. The style guide should be organized to make it easy for your writers can find what they need.

Finally, put it where everyone can access it. It doesn't have to be a book. It can be a one or two page document. It's a living document that you can continuously revise. Heck, use a blogging tool to easily manage it.

Now back to the hard part, getting everyone to follow the new guide.

By Meryl K. Evans,

Writing About Writing

What am I going to write about?
Which topic is the best?
Who is going to be interested in my article?

You can ask yourself endless questions on 'what' is going to be the subject of your article. Don't despair! This is not a problem . Any topic will do, and a lot of people will read your article as far as you pay attention to the top rule of the internet: Give away information.

This is the reason why people read articles, and that's why you are reading this article in the first place! Think for a moment: Why am I reading this article?
Of course, you might say it's out of curiosity, but the most popular answer would be: To get informed in this field.

The best way to start writing straightaway is to think of an experience of yours. It could be any experience, good or bad, on any subject. I have started my writing career by writing about 'writing'. Sounds funny? It may be , but it has helped me sort out a lot of 'writing' related issues and find my way through them. Before starting writing articles for the web though, I read a lot. I practically read anything I came across online , from ads to news items, and from book reviews to ebooks. I became a reviewer to get into the 'things' faster, and I joined a lot of online communities as well. Then I started writing How-to articles.

One of my first ones focused on the Cover Letter, how to write a smashing letter fast and easily and then send it off to an editor/publisher. You can read this article for free at my site, http://lianametal.tripod.com , or http://liamet.tripod.com. In a short time I had produced a lot of articles on 'writing' , and then I came across the 'ebook' device. I said: Why not? It's free and now I can try to create my own ebook.
So, I did and that was just the beginning. But, creating ebooks is another story.
If you are interested in ebooks, all the instructions are included in my first ebook , Writing Basics, along with a lot of useful tips and information on writing, as well as markets to submit your work to.

You can get Writing Basics from my site at: http://liamet.tripod.com
If you are a new writer or new with the internet as a means of getting published online, you should read it. In Writing Basics I wrote down my own experiences on writing , but there are also other writers' articles included ,as well as interviews that will help you in your writing career.

The odd thing is that a few years ago I did not even know how to operate a computer, and now I am creating e books! Isn't it amazing? And know what? Publishers want books about writing , and articles about writing are always very popular. So, why not give it a try yourself?



By Liana Metal

Applying KISS Principle in Writing

I have added a new word to my vocabulary. Logorrhea. We've all been touched by it. What is it? The Word Spy defines it, "excessive verbosity and long-windedness. Also know as verbal diarrhea."

Basically, you'll see plenty of examples of logorrhea in online blogs and content. Do you read every online or email content word for word? Most people quickly scan such content. Jakob Nielsen and many other experts confirm this theory.

It's best to keep it short 'n sweet. There are online Web sites that require 1000+ word articles. This does not mean running free and writing wordy. Ezine editors require tightly written articles. Here are a few tips to help you ensure your writing is concise.

I'm pretty guilty of using qualifiers. While researching this article, I attended a meeting where the manager used, "basically" in every other sentence. That word rang in my head that I said it while talking with her.

Basically, these qualifiers are the "um" of writing. Like "uh" and "um" in conversation, the sentence with the qualifier says the same thing without them. Let's take a look. Reread the second paragraph of this article without the word, "basically." Doesn't it sound better? It gets the same point across.

Forget the following words: "pretty," "rather," "totally," "really," "quite," "basically," "actually," and "very." OK, there
may actually be situations when you need to use one of these words, but use it with care. After all, we can't imagine life or Elvis Presley without "thank you very much."

I worked for a manager with a PhD and he liked giving us articles relating to our work. I hated these articles. They were written by and for people with PhDs. Come on, you know what I mean. Every word in these papers are at least eight letters long and require frequent dictionary use. It makes readers feel stupid. Remember people are scanning online content and they'll more likely absorb simple phrases. People are not stupid. They're overloaded with too much information. If it's complex, they'll skip it and move on. Besides, no one likes a show-off.

How often have you heard, "large-sized" or "biggie-sized" in advertising? That's fine for TV or radio advertising. For
writing, well, it's wordy. We can lop off the "sized" and simply write "large" or "big" object. Instead of "mud-covered shoes," use "muddy shoes." Dump the "beautifully-dressed" for "beautiful."

When I was a wee gal, articles written by me had passive voice. Er, I did it again. That should be, "I wrote articles using passive voice." The hardest part is to avoid it when you don't have a subject or don't know who is the performer.

In passive voice, the subject receives the action expressed by the verb. There are two parts in passive voice: a form of the verb "to be" plus a past participle. Instead, use active voice where the subject performs the action of the verb.

The article was written by Meryl. [passive]
Meryl wrote the article. [active]

I vote for the second sentence. It's crisp.

In this day and age long phrases don't cut it anymore. I read somewhere comparing online reading to a quick shower as opposed to newspaper-reading to be enjoyed like a long, hot bath. It hit home. I'm infamous for starting each morning with a cup of coffee and my newspaper. With every sip, I slowly devour each page of the newspaper. After I finish reading the paper, I turn on the computer and quickly surf pages to get updates.

Go back to the first sentence in the previous paragraph. That phrase of five words could be dumped for one word: "today." Same meaning, isn't it?

There are many online examples on cutting wordiness and wordy phrases. Search for "eliminating wordiness" and you should find plenty of examples.

Time to edit this article and reduce wordiness. Of course, I'll leave the examples for your learning pleasure.

By Meryl K. Evans

Persisting With Bulldog Determination

Persisting With Bulldog Determination [Book excerpt from Successercising} by Rick Gettle © 2003-2004

Ninety-five percent of all new businesses go out of business within the first five years or less.

Why Do They Fail?

There are many starters in life - but very few finish what they start. When the going gets tough, most people fold. They don't persist hard enough or persevere long enough. They don't have a red-hot flaming burning desire to succeed. They don't make it their definite major purpose. They don't take enough personal initiative to make it happen - they don't go the extra mile. They don't want it bad enough. They don't have enough self-control and discipline. Shall I go on? I could write a book on why so many people fail, but I'd rather talk about those who succeed.

There Are Three Kinds Of People

People who make things happen - people who watch someone else make it happen - and people who don't know what's happening.

The Make-It-Happen People

Thomas Edison persisted through 4,999 different attempts to invent and perfect the incandescent lamp. He finally succeeded on his 5,000th attempt. This is a recorded fact.

What do you suppose he had that others didn't have? Successful people keep moving. They make mistakes, but they don't quit. Success seems to be largely a matter of hanging on after others have let go.

"Never, never, never, never give up"?. Winston Churchill

"The majority of people meet with failure because of their lack of persistence in creating new plans to take the place of those which fail" - Napoleon Hill

What Is Persistence?

It is the power to hold on in spite of everything, to endure-this is the winner's quality. Persistence is the ability to face defeat again and again without giving up-to push on in the face of great difficulty. Persistence means taking pains to overcome every obstacle, to do all that's necessary to reach you goals.

To go on resolutely -- in spite of difficulties - endurance. Having a fixed purpose -- free from doubt or wavering. Firm in adherence to whatever one is bound to by duty or promise. Stubborn - Unyielding - never giving up - never surrendering - willing to die for - never to yielding to physical force - even when tortured - would rather die than betray or give up information. Refusing to relent. To be steadfast in purpose - To prevail, endure, remain, last.

The Greatest Tragedy In Life

Millions of people come into this world and leave this world and never ever realize or develop their full powers and potential. They bargained in life for a penny, and life would pay no more, not realizing that any wage they would have asked of life - life would have gladly paid. Some of those people never even tried, they just settled for mediocrity. Others, got a dream, an idea, a desire or goal, and decided to go for it, but then dropped out when the going got tough. There are many starters in life, but very few finish. Too many people give up on their dreams too soon in life.

No matter what the level of our ability, we have more potential than we can ever develop in a lifetime. Deep within every man and woman dwells those slumbering powers; powers that would astonish them, which they never dreamed of possessing; forces that would revolutionize their life if aroused and put into action.

Potential means: undeveloped -- and unrealized -- powers, possibilities, and capabilities -- that can -- but have not yet come into being. In other words, the best is yet to come! You have powers and talent you have not developed or used yet. You also have dreams and fantasies you have not realized yet. Your unlimited possibilities are still alive, just waiting for you to give them power.

Tough Times Never Last - But Tough People Do.

How would you like to see a permanent end to all of your problems? We all have problems - and our problems only end - when we do. The only people without problems are in the cemetery. I'd like to stick around - problems and all. How about you?

No matter what problems you have to face today, there is a solution, because you have nothing to deal with but your own thoughts. As long as you think that your destiny is in the hands of other people, the situation is hopeless. You will need to confront your problems with courage, boldness and action.

There's an old Chinese saying that goes, "If you live with a problem long enough, it could eventually become a blessing." Within every adversity in life, there is always a seed of an equivalent or greater benefit. We have to look for it - find it - and act on it.

We learn courage - when we face danger. We learn patience - when we endure suffering. We learn tenderness - when we taste pain. We learn to prize true friends - when false ones forsake us. We treasure health - when illness strikes. We learn to prize freedom -when we are in danger of losing it. Without trouble we would be like plants that have sprouted, grown, and been nurtured in the overprotected shelter of a hothouse -- too tender ever to live in the open. How can you possibly become a strong person, if you have an easy life? The tougher it is, the tougher you have a chance to become - if you choose to fight back.

When you see a highly decorated military person all dressed up with rows of battle ribbons and awards on their chest, you are looking at someone who courageously faced and conquered danger, hardships, adversities, problems, life-threatening situations, torture, injury, and heartbreak, watching their buddies die terrible deaths. These people had fortitude - the ability to endure and last. They wouldn't quit, give up or run away. Yes there were times, I'm sure they knew, when they bit off more than they could chew, but through it all when there was doubt - they ate it up - and spit it out - the records show - they took the blows - and did it their way.

We don't just get the sweet out of life without the bitter - we'd like to, but we don't. The sun doesn't always shine; sometimes there are storms, tornadoes, earthquakes, car accidents, fires and death. No one escapes the problems of life. If it doesn't happen sooner in life, it will happen later.

We can overcome just about any problem, obstacle, or adversity that life deals us - if we have a strong enough will. Where there is a will, there is a way. Create a "bull-dog" determination and a "burning desire," that will eventually mow down all opposition. Success is not measured by what a person accomplishes, but by the opposition they have encountered, and by the courage with which they have maintained the struggle against overwhelming odds. Don't pray for an easy life, without problems - pray to become a strong person. The higher you go in life, the more problems you will have to deal with.

Determination

" You will be what you will to be; Let failure find its false content In that poor word, 'environment,' But spirit scorns it, and is free. "It masters time, it conquers space; It cows that boastful trickster, chance, And bids the tyrant circumstance Uncrown, and fill a servant's place. "The human will, that force unseen, The offspring of a deathless soul, Can hew a way to any goal, Though walls of granite intervene. "Be not impatient in delay, But wait as one who understands; When spirit rises and commands, The gods are ready to obey."

The End

By Rick Gettle

Want to start a publishing revolution?

Calling all publishers, editors, journalists and freelance
writers. It's time to breathe more life into your copy. Turn
your articles into living pieces that spark measurable
debate, get closer to your readers and engage their mind and
soul - we're talking revolution.


As it was in the beginning

Publishers have for many years relied on letters to get
feedback from their readers and although email has opened
up this method of communication it is still time consuming
and difficult to process with only a fraction of the
received correspondence ever being used.

Let's face it, as well as being an overhead for the
publisher, to most people it is an unrewarding medium in
terms of effort required and response received, just think
of the number of letters that go unpublished and unread.



As it is now

The Internet has brought new channels of communication and
has opened up opportunities that allow us to challenge
traditional methods. The Internet is now a mature
technology, no longer the preserve of the new fad brigade
but a technology that has been embraced by a global
population, young and old alike and it allows us now to
re-evaluate the way things are done. Newspapers, trade
journals, magazines and ezines now have the opportunity to
change the mental process.

When people read an article they often would like to
comment, and historically this has required them to feel
strongly enough to put pen to paper; or with the creation
of the Internet send an email. Sure emails are easier but
it still takes time to craft an email and time for the
majority, is what they haven't got. The letters page
although interesting are at best a snapshot of comments; a
well crafted and well written letter on any given subject
may hold the view of the majority, or the minority, as it
is a free text medium and difficult to measure.


As it should be

Now consider the advantages of linking articles to online
surveys where as a publisher you will have the ability to
obtain valuable feedback from your readers and in a form
that can be easily measured. Just as important as you
communicating with your readers is giving your readers a
way to communicate with you where they know it will count.

Want a snapshot of opinion? Did they like that article?
Did your readers agree with what was said or do they take
the opposite view?


Now it's easy

In the past surveys would have taken considerable effort
to design and publish and altogether was a process too
long winded and therefore reserved for the niche and
bigger topics.

However, using sites like http://www.SurveyGalaxy.com
surveys and questionnaires can be created and published via
the internet by anyone who has a pulse. Professional
looking surveys and questionnaires created in minutes that
make the perfect compliment to articles that prompt opinion
and debate.

The advantage over letters and e-mails are that all the
feedback is managed and measured and sites like Survey
Galaxy will provide you with a real time poll that you can
either keep to yourself or share with your readers.


It's not even one or the other now

Link each article to an online survey and not only extend
the life of the article as people have a channel to express
their views, but involve your readers in the discussion
where they now know their opinion will be counted.

You think they would rather send an email? - no problem -
include the facility within the survey and get the best
of both worlds.

It's fast, low cost, and easy to do; it will engage and
empower the reader, provide excellent feedback and having
established a dialogue you then have the opportunity to
link to other related articles.

Try it now and register your opinion of this article here:-


By Martin Day

Keys to Characterisation

Far too many inexperienced writers create flat, stereotypical characters: the brave fireman, the damsel in distress, the strict schoolmistress. The best characters are those who evoke emotions within the reader - fear, admiration, affection, laughter, horror? If the writer fails to make us care about the characters, no matter how ingenious the plot, we will toss the story aside without a second thought.

Every character should be unique. There are no two people in this world exactly the same. Each of us has an individual personality; everything we do derives from the governing aspects of that personality. The following factors contribute to our uniqueness:

Names
Appearance
Possessions / props
Speech
Body language
Habits
Behaviour
Background
Major traits

These factors are best used in combination. For example, Charlie's broken spectacles combine with his habit of tripping over things. Natasha's boasting photographs of her new house combine with her loud voice that demands to be heard. A character who displays only one of these factors is nothing short of mundane.

Let's look at these issues more closely.


1) Names

Everyone needs a name. Names identify who we are; they can be associated with status, be notorious, unusual, or nondescript. Some beginning writers struggle over naming their characters. Names often hold symbolic association. Pip in Great Expectations is like a seed growing through childhood to adulthood. Lemuel Gulliver is 'gullible' in his travels through Lillput, Laputa and beyond. A character should not be given the first name that pops into your head. It requires more thought than that.


2) Appearance

We do not remember every detail of someone's appearance, but hone in to something that differentiates them from others. In Harry Potter, Ron Weesley's distinguishable feature is his red hair. In Edmond Rostand's play Cyrano de Bergerac, the title character has a large nose. Appearance can be used to reveal personality moreover. For example, someone with dirty fingernails, besides being unclean, is far from a perfectionist; they are neither fussy nor obsessive. The relationship between appearance and reality has always fascinated authors. Appearances can be used to deceive after all. Frankenstein's monster is inhumanly ugly and yet his natural impulses are benevolent. Oscar Wilde's Dorian Gray is stunningly beautiful in everything but his soul, his reality, which is as foul as the rotting canvas hidden out of sight.


3) Possessions and props

Appearance ties in closely with personal possessions (or props). Everyone has possessions, including their homes, clothes, books, and cars. Even a homeless beggar views the street corner on which he sleeps as his own. Let's look at more examples. Margaret never leaves the house without her bulging handbag. Charlie wears a pair of broken spectacles fastened together with sticky tape. Natasha goes nowhere without a photograph album containing pictures of her new five-bedroom house. Such concrete objects reveal aspects of character. Margaret carries her handbag, stuffed with everything she could ever need, because she feels insecure without it. Charlie is so clumsy that he doesn't bother to buy a new pair of spectacles for he will only sit on them again. Natasha's photographs scream out, "I am a shameless show-off!"


4) Speech

Speech evokes personality, both what is said, the content, and the way in which it is said, the manner. Nick is arrogant; his speech is long, loud, and self-interested. Emma's occasional social shyness, on the other hand, is mirrored in her short speeches. Sometimes she only utters a monosyllable in reply to a prying question. Content and manner, moreover, reflect social class. A university lecturer will use different language than a pub barmaid (even if talking about the same subject.) Also note that people have their own set of speech idioms: Nick waffles, "etc, etc" at the end of each sentence; Emma utters, "don't you think" to engage her listener's approval.


5) Body language

Body language falls into two categories: voluntary and involuntary. We shake our head when we mean to say "no," for example; we smile when we mean to be friendly. Voluntary body language, conversely, may be used to deceive. Sophie laughs loudly at her boss's jokes even though they bore her to tears. Involuntary gestures are difficult to feign, however, as we tend not to realise we are making them. Sally rubs her left earlobe when she is nervous. Daniel folds his arms across his chest when he feels defensive.


6) Habits

No one is perfect; we all have habits (sometimes very irritating habits!) Mike blinks his eyes excessively. Anne clears her throat every five minutes. Adam picks invisible bits of fluff off his jacket sleeves obsessively. Aunt Hettie pushes her 50 year old false teeth in place, each time they slip from her gums, with a tongue as red as a slab of raw liver. Yuk! Habits can be revolting, irritating, amusing or endearing. Whatever they are, they make characters memorable.


7) Behaviour

Most of us have behavioural patterns such as working long hours, over-eating, spending too much money, heavy drinking, or taking an evening walk at 8:30 precisely. Behaviour under stress reveals a great deal about a character's personality. Alan's wife dies unexpectedly, and yet he continues his usual daily routines - he is pretending that nothing has changed, that she will be home for dinner as usual. Even under extreme stress, however, behaviour should remain consistent. For example, Sue never drinks alcohol. It would be out of character for her to turn to alcohol when she loses her job. Instead she turns to something that is consistent with her previous behaviour - her voluntary work at the local hospital perhaps. Even the most spontaneous of individuals is consistent in his/her spontaneity.


8) Background

No one just 'exists' as they are. We become what we are because of our background and past experiences. Our history shapes our thoughts, actions and motivations. Sam's mother died when she was eleven years old. As an adult she is far more independent than her friend Jane who was mollycoddled by a protective mother. Luke is scared of animals because, as a small child, a stray dog viciously attacked him. Daniel is overly ambitious because his older brother ridiculed him. Background is especially important when creating believable 'villains'. Very few people are innately evil. Serial killers crave power over another person's life; it makes them feel important to dictate who can and cannot live. Why do they seek this perverse power? Maybe they were abused and beaten as helpless children. That does not justify their crimes in our minds, but it justifies them in their minds. But how do we explain why not all abused children grow up to be abusers? Some grow up to be excellent parents. Clearly, background alone doesn't make a person what they are. It is their major psychological trait, because it dictates how they interpret their background, which makes them what they are.


9) Major trait

All characters have a major trait that dictates their personality and motivates their actions. Greed. Fear. Kindness. Guilt. Envy. Ambition. Worry. Creativity. Obsession. Kate is ruled by kindness and always puts others first. Steve is ruled by arrogance and always puts himself first. A ruling trait reveals itself in action and speech. How would arrogant Steve act in a crowded street? He would forge ahead single-mindedly, pushing everyone out of his way. How would Kate act in the same situation? She would allow herself to be pushed aside by the likes of Steve. Major trait affects every aspect of a person's life. Kate never moved away to university with her friends, although she was bright enough to, because she felt it her duty to stay at home with her widowed mother. No one is all-perfect however. Kate worries excessively, despite her kind-heartedness, about anything and everything. No one is all-imperfect either. Steve has a wonderful sense of humour when he is not being arrogant. Even your most beloved heroes and heroines have faults and weaknesses.